As the Social Lead for GAME NIGHT: London, I had the exciting challenge of orchestrating the digital narrative for an event that brought together diverse communities from music, sports, and fashion for an unforgettable gaming tournament. My role involved crafting a cohesive content strategy that built anticipation before the event, captured the energy during it, and extended the experience through post-event engagement.
In the lead-up to GAME NIGHT: London, my focus was on creating a buzz that would draw in participants and spectators alike. I worked closely with a video editor and talent managers to produce engaging content, including teaser videos that explained what Game Night is and showcased the participating talent.
On the night of the event, I coordinated live content capture to keep our online audience engaged in real-time. Using Instagram Stories and Twitter, we shared behind-the-scenes moments, highlights from the tournament, and reactions from the crowd, ensuring that the energy of the event was palpable even to those who couldn’t attend in person. To wrap up the evening, I oversaw the creation of a carousel post on Instagram celebrating the tournament's winners, offering a polished conclusion to our live coverage.
